They are not, needless to say, in a Big Ten border state: It is the latest expansion announcement, though, that blows apart the entire concept of a regional conference founded on geographic rivalries: UCLA and USC will join the Big Ten in 2024.
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and New York City markets to the Big Ten’s groundbreaking cable TV network. Maryland and Rutgers bordered Pennsylvania - Penn State was a well-established member of the Big Ten by this point, in practice if not in my mind - and, more importantly, brought the Washington D.C. Both expansions made sense on the edges, both figuratively and literally: Nebraska was a traditional football power neighboring Iowa that, more importantly, gave the conference the 12 teams necessary to stage a lucrative conference championship game.
It all feels quite quaint here in 2022, and not just because Wisconsin has had more football success than Penn State the Big Ten added Nebraska in 2011, and Maryland and Rutgers in 2014, in both cases setting off seismic shifts in the college landscape. A fair number of the conference’s athletic directors were opposed to the move, and most of the coaches (it is university presidents that make the decision, and even there Penn State only received the minimum 7 votes in favor) I was a 10 year-old sports fan of a then-decrepit football team in Wisconsin that had nothing going for it other than Big Ten pride, and resented the idea that Penn State was going to come in and potentially dominate the conference. The 1990 announcement that Penn State was joining the conference was a controversial one within the Big Ten itself. This was a problem for independent Penn State its traditional rivals like Pitt, Syracuse, and Boston College joined the basketball-focused Big East, leaving the football power to make overtures to the Big Ten. In 1984 the Supreme Court ruled that the NCAA’s attempt to control individual universities’ college football TV rights was an illegal restraint on trade while the lawsuit was instigated by the University of Oklahoma, it was conferences that were the biggest beneficiary, as it simply made more sense to negotiate TV rights as a collective of similarly situated schools. Penn State has always been a usurper, at least to me.
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